Privacy Policy

Effective Date: 16 February 2026

The First Last (“we”, “our”, “us”) values your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and disclose your information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles.

By visiting www.thefirstlast.com.au or submitting your information through our website or Meta ads, you agree to the practices outlined in this policy.

1. Information We Collect

We may collect personal information that you provide to us, including:

  • Name, email address, phone number

  • Wedding date, location, and other event details

  • Preferences regarding bridal gowns, styling, or consultations

  • Any other information you choose to share with us

We may also collect non-personal information automatically, such as your browser type, IP address, and browsing activity on our website.

2. How We Use Your Information

Your information may be used for the following purposes:

  • To respond to your inquiries and provide our services

  • To schedule and manage consultations

  • To provide updates about our products, services, or events (where you have consented)

  • To improve our website, services, and marketing efforts

  • To comply with legal obligations

3. Sharing Your Information

We do not sell your personal information. We may share your information with trusted third parties who assist us in providing our services, such as:

  • Marketing and advertising providers (e.g., Meta for ad campaigns)

  • Payment and booking platforms

  • IT and website service providers

All third parties are required to protect your information in line with this Privacy Policy and applicable laws.

4. Cookies and Tracking

Our website may use cookies and similar tracking technologies to enhance your browsing experience, analyse website traffic, and personalise content. You can adjust your browser settings to refuse cookies, but some features of our website may not function as intended.

5. Access and Correction

You have the right to access the personal information we hold about you and request corrections if it is inaccurate or incomplete. Please contact us at:

Email: info@thefirstlast.com.au

6. Data Security

We take reasonable steps to protect your personal information from misuse, interference, loss, and unauthorised access, modification, or disclosure.

7. Retention of Information

We will retain your personal information only as long as necessary for the purposes outlined in this Privacy Policy or as required by law.

8. Marketing Communications

If you have provided your consent, we may send you marketing communications about our products and services. You can opt out at any time by following the unsubscribe instructions in our emails or contacting us directly.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be posted on our website with the effective date.

10. Contact Us

If you have questions or concerns about this Privacy Policy or our privacy practices, please contact us:

The First Last
Email: info@thefirstlast.com.au
Website: www.thefirstlast.com.au